The online sales channel continues to grow each day, touching every corner of the globe and nearly every type of merchant or marketplace. A fundamental component to the success of this channel is the payment system — but choosing the right one may seem like a daunting task. One of the first questions to ask is whether to build or buy.
Archive for the ‘E-Commerce’ Category
Social Registration May Come With a Few Surprises
August 3rd, 2010
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Enabling people to register and check out using an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools to emerge in the last few years. Signing people in through an established online identity not only streamlines the process, but also gives your business a head start on building deeper relationships with customers and prospects.
A Product Content Strategy for ‘Commerce Anywhere’
July 16th, 2010
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All it takes is one bad experience to turn a customer away — which is why the delivery of accurate and consistent product data across all channels is fast becoming one of the most important criteria for online and cross-channel success. Whether consumers visit a site to make a purchase, use their mobile devices to conduct research, or place a call to a contact center with a question, today’s etailers and online marketers need to be able to flow content and context across all channels with ease.
