Magento SaaS

Many businesses have begun to use some form of user-generated content on their sites, and while this content can help to build a brand and develop a community, there is some risk involved. If such content is not managed, a company can lose control of its brand and its message.

In the struggle to grow revenues in tighter markets, most companies are pushing their marketing departments to provide greater market coverage and deliver more sales opportunities. Yet statistics reveal that an astonishing 79 percent of leads generated by corporate marketing departments are never contacted by corporate sales groups.

Branding is often undervalued. The mantra at many companies is "leads and sales, leads and sales," with most marketing investments going toward lead generation activities. In addition, marketers often believe that branding results are difficult to measure. The Internet has relegated these notions to the garbage bin.